Social Media

Social media rarely fills tables on its own, and anyone promising otherwise is selling something. What it does do is make you look alive — so when someone checks your profile before deciding, they find a place worth visiting instead of a page last updated two years ago.

These guides cover posting in a way that fits an actual restaurant schedule: what to shoot while you are already working, how to write captions that sound like you, and which formats get seen. Food photos alone do not do it — the posts that travel usually show people, process, or personality. Keep it simple and consistent, and let the channels you own do the heavy lifting.