Restaurant Marketing

Most restaurant marketing advice is written for people who have a marketing department. This is not. These guides assume you are on the floor, the phone is ringing, and you have about twenty minutes to spare.

The fundamentals here are the ones that pay: getting found when people search, answering the calls you are currently missing, earning reviews on purpose instead of by luck, and staying in touch with the customers you already have. Nothing here needs an ad budget or an app. Where something takes real money or real time, it says so. Start with whichever one is leaking the most customers right now — usually that is the phone.