Giveaways & Promotions

A giveaway is not really about giving something away. It is about what you keep — the phone numbers, the emails, the followers, and the reviews that come with it. Run one badly and you get a crowd of prize hunters who never come back. Run one properly and you walk away with a list of local people who now know you exist.

These guides cover how the big chains use free food to build lists worth millions, and how a single-location restaurant can copy the mechanics at a much smaller scale. That includes the unglamorous part: official rules, eligibility, and platform requirements. Skipping those is how a promotion becomes a legal problem instead of a marketing win.